Product Launches
Flex Seal Family of Products
Developed and produced comprehensive digital marketing product launch campaigns that leveraged social media, email, and paid advertising to reach target audiences across multiple channels. Key highlights: 1 million views for several videos within a week, Flex Glue Clear merch poster sold out in 24 hours, digital efforts increased site traffic over 50% on launch day
Chewy.com Private Brands
Collaborated with cross-functional teams to coordinate several product launches for Chewy’s internal Private Label business. Product catalog totaled over 200 SKUs.
Key highlights: in-store product launches at PetSmart, detailed and engaging product pages, optimized customer feedback reporting
Branding
Flex Seal Family of Products
Spearheaded key business branding projects with an emphasis on collaboration and honor to the core values.
Key highlights: Launched GIPHY, TikTok, and LinkedIn account, Company Guide, developed business branding videos, created resources such as Brand Persona, Mission Statement, Culture, and Process
Campaigns
Industry Experts and Creators
Distributing stories that connect and better support our audiences. Providing purposeful and engaging pieces to further drive impactful reach. Key highlights: DIY Repair series with Mr. Build It, Understanding Storms with Meteorologist Dr. Reed Timmer
Fan Engagement
Creating content based on fun, trends, and opportunities to better connect with our audiences. Sometimes you have to go with your gut and try out a new idea. Key highlights: Flex MAX Music Video, Halloween, Flex Talk series, and so much more.
Giving Back to Our Community
Participating in relief and volunteer efforts to make a difference in our neighbors’ lives. Doing whatever we can to make miracles happen. Key highlights include: COVID-2019 Intubation Boxes Project, assisting Army Corp for COVID-2019 tent build out, Ramp It, Emergency Response Storm Relief efforts, Restoration projects for historic monuments and museums
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